A well performing website not only provides a better experience for your visitors, but it affects how well you rank in search engines and can improve your conversion rates. These tools will help you run a website performance check easily to figure out how fast your page loads and your overall page size. They also offer up some suggestions for how to improve them. Keep in mind, getting a perfect score on any of these is damn near impossible, so just aim high and do the best you can. The most important part is just making sure it’s as good as it can possibly be for your visitors.
What factors into my website’s performance?
There are a number of factors that affect your page size and load time. These are things like browser caching, the number of files, the size of the files, server response time and so on. There are a lot of things going on behind the scenes here and it can get a little overwhelming. While most of these items are pretty easy to fix, some are a little more difficult and others should be left to a professional. I’ll be breaking down how each of these elements affect your performance and tell you how to fix them in future posts. Without further ado, here are 3 of my favorite tools you can use for your next website performance check.
Google PageSpeed Insights
PageSpeed Insights is always my first check for a website. It’s mandatory. This is where I’m working to improve your website’s rankings, so what Google thinks of your site is pretty important if you want to outrank your competition. If Google doesn’t approve, you need to change some things ASAP. To check your site, simply enter your domain in the search bar and click “Analyze.” They will take a couple seconds to serve up your score. Google breaks down your score into two main categories: Mobile and Desktop. This gives you insight into each user experience and suggest how to improve upon them individually. Usually improving one will improve the other.
Side Note: Similar to PageSpeed Insights, Google also offers a Mobile Friendly Test to see how your site responds on mobile devices. As a bonus, after your page passes the test, you can submit it to to Google for indexing.
Pingdom is one of my favorite tools. They’ve been around forever and do an amazing job of breaking down your page’s performance score, page size, and load time. They also take it a step further and show you just how many requests your website needs to fully load. With Pingdom, you can actually see each request broken down by file type, name, load time and size. This makes it extremely easy to see just what is affecting your overall page size and load time. Much like Google, they also offer some in-depth suggestions for how to improve your website’s performance.
Website Grader is a free tool offered by the folks at Hubspot to run an overall performance and front end check on your site. While their report isn’t as detailed as Google or Pingdom, they also offer an SEO check and security check. At the end of their report, they offer up some suggestions for how to fix any issues they detected in their scan. Hubspot also has a number of links on the page to articles for a more in depth look into the suggested solutions.
So where does your website stand? How fast is it? Do you use any other tools to check your website’s performance? let me know in the comments below.
If you would like your website tested or if you need help improving your website’s performance, contact me today and I’ll be happy to take a look. It won’t cost you anything.