First off, if you do not have a verified Google My Business listing for your business, stop reading this and go do that now!
It’s no secret that Google My Business is a huge part of local marketing. It’s essential. After my initial website audits and local citation audits, setting up a GMB listing for my clients is usually the first thing I do.
Recently Google has updated their GMB interface and are rolling out some new features to help business owners improve their online presence. One of those is the Google My Business Website feature. These are perfect for small business owners with a tight budget or a new business looking to establish an online presence. You can upload photos, add descriptive text, show off your services, business hours, directions, and most importantly, your contact information.
In this example I’ll be using one of my own clients, Bee Serious Bee Removal as the guinea pig.
Log in to your Google My Business and select the location you want to manage by clicking on the blue GMB icon (in list view) or Manage Location (in card view). Once there, click on the Website button in the left navigation. From there it will take you to the Google My Business Website admin area.
Customize And Fill Out Everything
In the left hand navigation, you will see 4 navigation items. These are Themes, Edit, Photos and Settings. While the customization of your site is extremely limited, you can select a basic text and color scheme under themes. Under the edit section, you can adjust all of your headlines, text and contact information. When you’re done, just click on the little check box at the top to save your changes.
Tips on adding text: Use the formatting options to create separate sections for your content. These can be things like services, service areas, locations, companies you work with, brands you service, etc. In this example, I created links to each individual service page for the client and their locations.
To change your header’s background image, click on the Change Cover Photo icon under the button in the header. Make sure that you have your business name, primary category, phone numbers, business hours, and everything else filled out to the fullest.You will have to change your hours, categories, and more in the actual GMB listing profile where we started this journey. Also make sure you have a ton of photos! There is no such thing as too many photos. Google literally says “Businesses with recent photos typically receive more clicks to their websites.”
After you’re done with your changes, click Publish in the top right corner and you’re done!
Get A Domain (optional)
While you don’t have to, I highly recommend you get a unique domain for your new Google My Business Website. From your admin area of your website, click on Settings in the left nav. From there, follow the prompts and select a domain name that is related to your business. Already have a main site? It’s still a good idea to have this additional unique domain. You can get a new dot com for only $12. I’m currently looking into pointing existing domains hosted elsewhere to GMB sites (without a 301). When I figure this out, I’ll update the post.
Get It Indexed
As an added bonus, head over to Google’s Mobile Friendly Test and test your new site. It will of course show up as 100% mobile friendly. The main point of this is to get Google to crawl your new GMB site and it’s outbound links, which point to your main site.
SEO Benefits of A GMB Site
This is all new to me as it is to most of the world, so I’m not sure how the Google My Business Website will benefit your SEO efforts. I can only assume, as with most Google products, that if you use it to the max and optimize the hell out of it, it will help your SEO. I did check the source code of the new GMB site and all of the outbound links to the client’s site are do-follow links, which is great!
As I continue to test and experiment I will update the post with my findings.
Congrats On Your New Site!
While it’s not a super custom website, it’s at least an online presence. Nothing beats having a website for your business, but this will help get you more customers and get your foot in the door in the world of online business and marketing.
Do you have a GMB site? Or do you need help setting one up? Let me know in the comments below or feel free to contact me.
You can check out the Bee Serious Bee Removal Google My Business Website here.